Vision; what is yours?

The one thing I ask first when visualizing business models and strategy is; “What is your Vision?” Why I ask this? Because I think that Vision is a very important part of your business. It guides you, it keeps everyone on the same road and it helps you make decisions and pivots. While in the […]

PR en Startups, hoe doe je dat

“Launching is like the opening move in a chess game. It doesn’t mean that much.” Zo groot mogelijk in de pers, of juist niet? dat is de vraag. Veel startups zoeken bij hun ‘officiële’ launch veel persaandacht. Dat zorgt tenslotte voor eyeballs en je zult toch je nieuwe service of product onder de aandacht moeten […]