As tech startups start to disrupt markets where enterprises ruled for decades, the need for innovation becomes bigger. Some turn to me and ask; “-Can you help us do lean customer development.” “-Can you help us think more visually.” “-Can you help us be more like a lean startup.” “-Can you help us be more innovative.” And although that first realization, by at least the one person that asks, that somethings need to change is a good start. It is no where enough for that company to stay on top.
I’ve mentioned it before; hierarchy within companies something of the past rather than a sustainable structure for the future. I’ve seen companies struggle with structure when social media made its way into peoples lives, changing the way we connect to one another. Changing the way we can express thoughts, our ideas, our knowledge through these new networks of likeminded and interconnected individuals. The old structure of enterprises is not fit to handle this new socially structured, real-time communication.