Visualise; You are looking for insights

Visualise; You are looking for insights

We interview customers, and then what? Now look at the data! Treat the answers of all the interviews as one batch. Review the answers, make it visual! Did you learn anything? Did you ask the right questions? Let patterns emerge and group similar findings together.  Remember, explorative interviews will give you insights rather than clear answers. You decide what to do with those insights!

customer development Visualization

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