Insight; A good story is the basis of every communication, story or brand

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Insight; If that base story is good and consistent it is easier to let go, to have your fans and followers build their own versions over yours, to have others contribute to that. If the kernel of that story fits with you, your story or your brand, it is the bases of all your messages, stories and outings.  Just make sure that first base story fits, and be true to it.