Insight; Collectors is all we humans are really, always have been. It’s what defines us. Or is it that what we think defines us that we collect? It used to be books and pictures, money or cars. Pictures or paintings. It always has been status or friends. With time the things we collect and the way we collect it changes, the principles stay the same though. We collect to show others why we think we are different from them, or alike. We collect to define us as an individual. Now we do it online, save lots of boxes.. and because there is more room, we can collect even more! Friends, likes, badges, books, pictures….. Social Media Hype? Yes, maybe, but in the end we are all just collectors, as we have always been.

Remeber this one? I drew it over a year ago when I saw that growing platforms would eventually pose me with several problems, this being one of them. The fact that mass would eventually change the level of interaction again, another. Lately Facebook came out with its FaceBook groups, I think it is the answer to both my challenge and the fact that mass would make it less easy to interact properly. Though people in general seem to be complaining about it not being useful for brands and big groups, I would like to go as far as to say this is an advantage and precisely why Facebook groups just might prove to be a very promising next step in social interaction.

I love the way this video by Socialnomics illustrates the impact of Social media.

Click here to view the embedded video.